marketing

Optimization of an TV advertising campaign based on TRP, GRP indicators

Notebooks > Optimization of an TV advertising campaign based on TRP, GRP indicators
TV_Advertisement_campaign_GRP_TRP.ipynb Open In Colab Kaggle Gradient Open In SageMaker Studio Lab
Description: The modern world is unthinkable without advertising. Advertising is the engine of progress.
Tags: marketing, advertisement, deterministic-model, ampl-only, cbc
Author: Mikhail Riabtsev (4 notebooks) <mail@solverytic.com>

Optimization of an advertising campaign for launching a new product on the market

Notebooks > Optimization of an advertising campaign for launching a new product on the market
Advertising_campaign_colab.ipynb Open In Colab Kaggle Gradient Open In SageMaker Studio Lab
Description: The modern world is unthinkable without advertising. Advertising is the engine of progress.
Tags: marketing, advertisement, deterministic-model, piecewise-linear, mip, ampl-only, cbc
Author: Mikhail Riabtsev (4 notebooks) <mail@solverytic.com>

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